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Driving High-Value Leads & Sales for NRC Borneo with Meta Ads
Overview
Since February 2022, NRC Borneo has been providing Bespoke Security Systems & Electric Fences to a target audience of 35+ homeowners and businesses. To scale their sales, they needed an efficient digital advertising strategy focused on lead generation and high ROI.
The Challenges
NRC Borneo faced the challenge of building trust and credibility in the competitive security industry. With limited online presence, they needed a strong digital strategy to generate qualified leads and position themselves as experts in bespoke security systems and electric fencing.
Traditional marketing efforts weren’t delivering scalable results, so NRC Borneo turned to Meta Ads to reach homeowners and businesses aged 35+. The goal was to educate their audience on security solutions while ensuring cost-effective lead generation within a RM6,000 ad budget.
By optimizing ad creatives, audience targeting, and conversion strategies, NRC Borneo successfully scaled from lead generation to RM450,000 in revenue—establishing long-term brand authority in the security sector.
Services
Approach
Results
Our data-driven approach and optimized ad strategies led to outstanding results, generating over 400+ qualified leads from targeted campaigns. By focusing on a highly relevant audience and utilizing compelling creatives, we successfully drove high engagement and interest in bespoke security systems.
With a strategic ad spend of RM30,000, we maintained a cost-effective approach while maximizing reach and conversions. Our performance tracking and continuous optimization ensured that every advertising dollar was utilized efficiently, reducing wasted spend and increasing lead quality.
The campaign contributed directly to RM450,000 in sales, proving the effectiveness of our conversion-focused strategies. By refining audience targeting and ad creatives, we successfully turned leads into high-value customers, positioning NRC Borneo as a trusted name in the security industry.
Beyond immediate sales, our campaign also strengthened NRC Borneo’s brand presence in the market. Increased online visibility, improved customer engagement, and a higher level of brand authority have paved the way for long-term business growth and continued success in the industry.
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