Cuba, Try, Test
We run varieties of ads at scale to eliminate the bad one in a flash.
OBJECTIVES: Identify the winning ad and at the same time decreasing the ad spent.
Optimise the Flow
We call this the day staging stage.
OBJECTIVES: Optimising the flow and optimise the winning ad and run multiple variation of it to find the winning one.
Grow & Scale
In this stage we move into the profit zone. Based on what the spending plan is, establish how can we grow the scale.
OBJECTIVES: Conversion and maximising ROI